Back to the Beginning

There are various kinds of addictions. Addiction is considered unhealthy. But in my case I have some not-so-bad addictions.

One of which I have recognized is the constant desire to learn and improve as a person and professional, which makes me a lifetime student, and thus, I keep enrolling in various programs, courses and workshops.

And this week, I was back to one of my favourite institutes, SPJIMR, to attend MDP on a very unique topic ‘Employer Branding – pathway to becoming a great place to work’. I have almost 12 years of experience in Marketing, Branding and Communications, which is also supported with relevant academic qualifications. However, during my academic years as well as in real life, ‘Employee’ plays an essential role in the growth of an organization was taught, cases revolving around employer-employee relations were discussed, how employees are responsible in creating a great customer experience was also talked about—but how to achieve this wasn’t a major focus. It is there somewhere throughout, mostly dispersed, but I never came across a dedicated session on Employer Branding that solely focuses on valuing employees, who are The Essential (not-the-forgotten) Stakeholders and The Brand Ambassadors of the organizations, whether they are working with the organization or have moved on to next phase in life but with good memories.

Attrition has increased in almost all the companies across sectors. Why? Easy answer is –“It is the millennial attitude.” But is it? And if so, then why? It is said – “People leave the manager, not company.” And the boss, in most cases, isn’t a millennial. Something to think about.

Employees are the face of the organization, more so, in the service sector. I belong to healthcare industry, hospital to be precise. Right from the time a patient makes a call to book an appointment to the time he/she sees the doctor, the patient interacts with a series of hospital executives…

  • The person from customer care who took the call for appointment confirmation
  • The security who checks all the visitors entering the hospital premises
  • The liftman guiding the patient to the respective floor
  • The registration team providing patient with the hospital card
  • The billing unit on the cost details
  • The nurses interacting with the patient
  • The assistant doctor taking the case brief
  • The treating doctor advising the patient towards right treatment management
  • The pharmacy person dispatching medicines

Broadly, these are the Hospital Employees a patient and/or the patient caretaker will come across in any first time OPD (Out-Patient Department) visit to any Multispeciality Hospital. Now, each one of the employee mentioned above probably is an expert in his/her job, but is his/her functioning aligned with the organization’s (hospital here) vision-mission-values? And by this I don’t mean the HR team talking on Vision-Mission-Values in the induction session; what I mean is its actual percolation across the hierarchy.

And if they aren’t and if there happens to be an incident (imagine in a hospital where each patient, each life matters), which fortunately (for the customers as they will be aware) and unfortunately (for the organization) goes viral on the digital media, then who is to be blamed—the Employee, the Manager, the HR team, the Board or the Entire Management System? Again, something to think about.

In this two-day workshop, many such aspects were discussed, and I understood on ways how Brand Equity is to be created by including all the employees, and not excluding or overlooking or taking any one of the employee for granted.

Employee Value Proposition is not something we aren’t aware of in the corporate world. However, it is something that needs not just to be preached, but practiced. Well, it is a matter of time, the sooner a company realizes and recognizes the need for Employer Branding, the better are its chances of growing, however this time, not just with innovation and aggression, but along with compassion and positivity.

Interesting subject. Great faculty team. Interactive batchmates. And goes without saying, a known and a good Management Institute.

Some quotes that stayed with me post the session…

“Life is precious, but too short. You can’t take anything with you, but you can leave a lot of meaningful things behind.”

“Within the company, collaborate. Outside the company, compete with the competitors.”

“Learn-Unlearn, from time to time.”

“Employer Brand + Employee Experience = Brand Strength —> a competitive advantage, a POD (point of differentiation) in Marketing Parlance.”

“Creating Moments That Matter. Making Employee Experience a beautiful journey in the company.”

“If you want a better brand image, it is best to start with a better brand reality. Self analysis, self reflection and walk the talk kind of leadership.”

“Good employee journey maps are one which has stories.”

Yes stories, I hope there will be some good stories about me and my firm someday.

To hire talent and to retain talent are two different things, and each requires great effort and investment of resources, time being the leading resource. It is easy to be on the other side and criticize a boss, but it is difficult to be a boss and not to be criticized.

So I think, and will try my best to be a better leader everyday…

…because it is a new beginning, everyday…

…and everyday is a good day to create some good memories, some good stories.

Glimpses from 26-27th Feb 2019…

Group Picture Credit: SPJIMR LinkedIn Page

For further information on MDP at SPJIMR, please visit: http://www.spjimr.org/mdp

– Ashu Bolar

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Healthcare Media: Trends and Challenges

Last month I was to take a session on this topic. Before creating the presentation, I kept on thinking of the possible trends and challenges in media and communication, healthcare or otherwise. Well, the leading trend is Going Digital, for any form of communication or media or project. But what about the challenges?

Hmmm, Digital – can be a challenge. Any scientific invention has its pros and cons – advantages and disadvantages depending on the person using it and his/her intention/s.

Interpersonal Skills – yes a challenge, if all in a team are not aligned towards the common objective, and if the team comprises of members from different backgrounds, which usually is the case. This can be solved through sessions of grooming, team building and project meets.

Gen – By this I mean which Gen do you belong to? Gen X, GenY, Xennial, Millennial, Gen Z? Each generation has its own characteristic—extremely unique, a differentiating feature.

I belong to the Class: Gen Y, Sub Class: Xennial.

Yeah, born in 1982, I have witnessed a tremendous transformation in the communication channels…
From the ring (rotary) dial phones to the cordless phones to the cordless phone sized mobile phones to the smart phones and the touch screens…Nokia, O2, Motorola, Blackberry, iphone, Samsung – name it, and I have used it all!
From the box televisions to the flat LED/LCD screens…
From the telephone dependent long dialing Internet connections to the instant Internet connectors, dongle and WiFi…
From the typewriters to desktops to laptops to tablets…
From the hand-held video games to the onscreen Play Stations…
From the film cameras to digital cameras to phone cameras…
From writing diaries to blogging…
From listening to music on Walkman to ipods to phones…
From Floppy Disks to CDs to DVDs to Pen Drives to cloud storage…
From the time when pictures where clicked on some special occasion to the era of ever-clicked selfies…
From the hours of chatting on phone, to typing on chat windows, to sending SMS, and now WhatsApping…
From searching the books in the library to the very convenient Google Search…

So far I have seen it all, adapted to most of it, and waiting to see, experience and learn more.

Good or bad? Well, I think, one has to change with time. And one thing my generation has learnt is to evolve continuously–keep adapting, be flexible– because we did not have much of a choice. Adapt or extinct was the case.

I think, adaptability to technology (may not be applicable in other areas) is a prominent feature seen from Gen Y onwards. Earlier Gen, not so much, which is something that most of the time poses as a very big challenge. But even impossible says I-am-possible. So, where there is a will, there sure is a way.

The audience to the event was Faculty Members of Ajeenkya D Y Patil University, Pune, and the talk was well received.  I am glad I was invited and looking forward to more such sessions were I too get to learn before I talk/discuss on a topic.

AshuBolar_Panorama_GenY

Some interesting website on Gen I came across while doing my research are as below:

Till next blog post, happy reading!

…Ashu Bolar

People-Centred Care

The World Health Organization (WHO) video (link as below) explains what People-Centred Care is all about extremely well.

From ‘What is the matter?’ To ‘What matters to you?’ – the video conveys it all.

…Ashu Bolar

Healthcare Sector in India

For the past ten years, I have been working in Healthcare Media and Communications Industry. However, every time I ask a student or a colleague, “What does the healthcare sector in India comprise?”, the answer generally surprises me. People do not think beyond hospitals, nursing homes, private practice, pharmaceutical companies, various medical specialities, chemists, diagnostic centres, alternative medicine…that’s it. The list generally ends here.

Healthcare Sector is BIG. HUGE. with a lot of scope to develop further, and you can be a part of this developmental process.

As per India Brand Equity Foundation (IBEF), the Indian healthcare sector is expected to increase from US$ 110 billion in 2016 to US$ 372 billion in 2022. Rising income level, greater health awareness, increased precedence of lifestyle diseases and improved access to insurance would be the key contributors to growth. (Source: https://www.ibef.org/industry/healthcare-presentation)

This is what I meant when I wrote BIG. HUGE. with massive opportunities.

Below is my interpretation of the ‘Healthcare Sector in India’. Readers, please feel to share your thoughts and opinions. I will be more than happy to revise the flowchart to ensure it’s complete.

HealthcareSectorInIndia_Panorama_AshuBlogs_AshuBolar_Jan2018

I will be back soon with more information on this topic!

Till then, happy reading!

…Ashu Bolar