Monthly Archives: August 2018

Emerging Social Media Marketing Trends

Standard

Digital, digital, digital…and some more thoughts on digital marketing by a fellow IIMI-ite!

Kmusings

In 1998, I opened my first email account on Hotmail (paid Rs 200 per hour at an internet cafe) & I still vividly recall the feeling of having achieved something very significant sort of ‘being in the league of elites’!

As goes the popular adage today, ‘‘If you’re not on the internet. You don’t exist.”

Though the entire social networks have been with us for just over a decade, but it feels like forever.

Once I joined Facebook  (actually it was Orkut!) the Atlas Shrugged indeed! With ‘Twitter’, I got unhindered access into the world of celebrities and hoi polio alike, became the expert, opinion maker and influencer on anything & everything under sun in one stroke. The entire universe became sort of my Adda!

Then came the smart phone!  The rest, as they say is history. The deadly combination of smart phone & social media has…

View original post 726 more words

Advertisements

Healthcare Media: Trends and Challenges

Standard

Last month I was to take a session on this topic. Before creating the presentation, I kept on thinking of the possible trends and challenges in media and communication, healthcare or otherwise. Well, the leading trend is Going Digital, for any form of communication or media or project. But what about the challenges?

Hmmm, Digital – can be a challenge. Any scientific invention has its pros and cons – advantages and disadvantages depending on the person using it and his/her intention/s.

Interpersonal Skills – yes a challenge, if all in a team are not aligned towards the common objective, and if the team comprises of members from different backgrounds, which usually is the case. This can be solved through sessions of grooming, team building and project meets.

Gen – By this I mean which Gen do you belong to? Gen X, GenY, Xennial, Millennial, Gen Z? Each generation has its own characteristic—extremely unique, a differentiating feature.

I belong to the Class: Gen Y, Sub Class: Xennial.

Yeah, born in 1982, I have witnessed a tremendous transformation in the communication channels…
From the ring (rotary) dial phones to the cordless phones to the cordless phone sized mobile phones to the smart phones and the touch screens…Nokia, O2, Motorola, Blackberry, iphone, Samsung – name it, and I have used it all!
From the box televisions to the flat LED/LCD screens…
From the telephone dependent long dialing Internet connections to the instant Internet connectors, dongle and WiFi…
From the typewriters to desktops to laptops to tablets…
From the hand-held video games to the onscreen Play Stations…
From the film cameras to digital cameras to phone cameras…
From writing diaries to blogging…
From listening to music on Walkman to ipods to phones…
From Floppy Disks to CDs to DVDs to Pen Drives to cloud storage…
From the time when pictures where clicked on some special occasion to the era of ever-clicked selfies…
From the hours of chatting on phone, to typing on chat windows, to sending SMS, and now WhatsApping…
From searching the books in the library to the very convenient Google Search…

So far I have seen it all, adapted to most of it, and waiting to see, experience and learn more.

Good or bad? Well, I think, one has to change with time. And one thing my generation has learnt is to evolve continuously–keep adapting, be flexible– because we did not have much of a choice. Adapt or extinct was the case.

I think, adaptability to technology (may not be applicable in other areas) is a prominent feature seen from Gen Y onwards. Earlier Gen, not so much, which is something that most of the time poses as a very big challenge. But even impossible says I-am-possible. So, where there is a will, there sure is a way.

The audience to the event was Faculty Members of Ajeenkya D Y Patil University, Pune, and the talk was well received.  I am glad I was invited and looking forward to more such sessions were I too get to learn before I talk/discuss on a topic.

AshuBolar_Panorama_GenY

Some interesting website on Gen I came across while doing my research are as below:

Till next blog post, happy reading!

…Ashu Bolar